If you are anything like me you love a good IPA. Indian pale ales are characterized by having higher alcohol and hop content than traditional pale ales. One of my favorite ipa’s is the Hoptical Illusion from Bluepoint Brewing Company. Not only is it delicious, but it is brewed locally which is a real sticking point with me. I think it’s important to support local breweries to preserve the variety of choices you can make.
There is one thing I do dislike about Hoptical Illusion though, the name. I have an utter abhorrence for comical names in beers and IPA’s are notorious offenders. Go into any beer distributor and you’ll be inundated with goofy names and labels. Names like Hoptimus Prime and In Heat Wheat are extremely common but I fail to find them funny. I find names like that take the focus off the beer itself and aim to sell the beer based on the name.
Would you buy a car based on a funny name?
I didn't think so.
-E
i do think that funny name brands do sell look at ben and jerry's i think they do a pretty good job with that. Do you have any incites on Asian beers?
ReplyDeleteXC
I love the hoptical illusions. Blue point makes the greatest beers. The toasted lagers, blueberry and winter ales are awesome but the illusions might be the best
ReplyDelete-CI
I'd like a list of the goofiest names.
ReplyDelete-Snuggles
I like to try Blue Point's different types of beer so I'm definately going to try this one. It sounds good!
ReplyDelete-Alexa Sugrue
I think funny names are good to put on things like beer, when people are drunk they would like to try something funny, unless their mister manly, hahaha i would definitely try a funny beer and be a man at the same time hahaha.
ReplyDeletesteve